A potential difficulty with experiments such as test markets is that outside factors, such as the actions of competitors, can distort the results by affecting ________, such as sales.
A) independent variables
B) marketing drivers
C) dependent variables
D) causality variables
E) probability variables

Question

Quizplus · Accepted Answer

Dependent variables, such as sales, are the outcomes that can be affected by outside factors, including competitors' actions, in test markets.

A Potential Difficulty with Experiments Such as Test Markets Is