Experiments often use marketing drivers like product features, price, or promotion as ________ variables.
A) marketing action
B) independent
C) environmental force
D) dependent
E) causal

Question

Quizplus · Accepted Answer

Independent variables are the variables that are manipulated by the experimenter to test their effect on the dependent variables. In this case, the marketing drivers (product features, price, or promotion) are the independent variables because they are the variables that the experimenter is manipulating to test their effect on the dependent variable (sales).

Experiments Often Use Marketing Drivers Like Product Features, Price, or Promotion