When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include
A) elements of the environmental forces that cannot be controlled.
B) changes in channels of distribution or pricing.
C) elements of the marketing mix that cannot be manipulated.
D) the primary experimental hypothesis.
E) changes in purchases such as dollar or unit sales of individuals or organizations.

Question

Quizplus · Accepted Answer

The dependent variable in marketing experiments is typically the outcome being measured, such as changes in sales or purchase behavior, which can be influenced by the independent variable.

When Conducting Marketing Experiments, the Independent Variable Often Involves Marketing