In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which provides the percentages of Internet Carmex mentions that are positive, neutral, or negative.
A) Carmex Twitter followers
B) Carmex conversation velocity
C) Carmex sentiment
D) Carmex Facebook likes
E) Carmex share of voice

Question

Quizplus · Accepted Answer

Carmex sentiment is the metric that provides the percentages of Internet mentions that are positive, neutral, or negative, helping to evaluate the effectiveness of social media programs.

In Evaluating Whether Its Facebook and Twitter Social Media Programs