In marketing experiments, the independent variable is the ________ and the dependent variable is the
A) element that never changes; element that always changes.
B) result; factor beyond the experimenter's control.
C) result of an action; cause of an action.
D) cause of an action; result of an action.
E) element that always changes; element that never changes.

Question

Quizplus · Accepted Answer

In marketing experiments, the independent variable is the cause of an action, and the dependent variable is the result of that action. The independent variable is what the experimenter manipulates, while the dependent variable is what is measured or observed.

In Marketing Experiments, the Independent Variable Is the ________ and the Dependent