Experiments often use marketing drivers from which of the four Ps?
A)product,price,and place
B)product,promotion,and people
C)product features only
D)product features,performance,and price
E)product's features,price,and promotion

Question

Quizplus · Accepted Answer

In marketing experiments,the independent variables of interest-sometimes called marketing drivers-are often one or more of the marketing mix elements,such as a product's features,price,or promotion (such as advertising messages or coupons).

Experiments Often Use Marketing Drivers from Which of the Four