Generally speaking, __________ firm markets its existing products and services in other countries the same way it does in its home country.
A)a meganational
B)an international
C)a multinational
D)a transnational
E)an intranational

Question

Quizplus · Accepted Answer

An international firm markets its existing products and services in other countries the same way it does in its home country. A meganational firm typically adapts its marketing strategies to the local market, while a multinational firm may have some adaptations but still maintains a standardized approach across markets. A transnational firm takes an integrated global approach, often developing new products and services specifically for different markets. An intranational firm operates only within its home country.

Generally Speaking, __________ Firm Markets Its Existing Products and Services