Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top-selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?
A) an international firm
B) a multidomestic firm
C) a transnational firm
D) a meganational firm
E) a multinational firm
Correct Answer:
Verified
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