Global consumers refers to
A)all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
B)customers within a nation who consider the entire world a single marketplace.
C)consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
D)consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures.
E)multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.

Question

Quizplus · Accepted Answer

Global consumers refer to consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services. This group of consumers may have different cultural, ethnic, or national origins but share similar consumption patterns, preferences, and behaviors. Examples of global consumers include tech-savvy millennials, luxury travelers, and health-conscious consumers who seek natural and organic products. Companies that target global consumers typically develop marketing strategies and product offerings that cater to their shared needs and preferences.

Global Consumers Refers to