A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as
A)a transnational brand.
B)an international brand.
C)a multinational brand.
D)a global brand.
E)a meganational brand.

Question

Quizplus · Accepted Answer

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a global brand. Global brands have a consistent image and message across different countries and cultures, and they typically enjoy strong brand recognition and loyalty around the world. Examples of global brands include Coca-Cola, Nike, Apple, and McDonald's.

A Brand Marketed Under the Same Name in Multiple Countries