Which of the following statements about global brands is most accurate?
A)A global brand has centrally coordinated marketing programs.
B)A global brand is marketed under different names but uses identical ads for all markets.
C)A global brand alters the product formulation or service for each geographical region.
D)A global brand delivers multiple benefits based on the GDP of each country.
E)A global brand is a collaborative effort among several different national firms.

Question

Quizplus · Accepted Answer

A global brand has centrally coordinated marketing programs, meaning that the brand uses the same marketing strategies across all markets to maintain consistency and ensure brand recognition. Global brands do not typically alter their product formulation or service for each geographical region, as this would compromise brand consistency. Additionally, a global brand is typically owned and managed by a single firm, rather than being a collaborative effort among several different national firms. Global brands may offer different pricing or product options based on the GDP of each country, but this is not the primary factor that defines a global brand.

Which of the Following Statements About Global Brands Is Most