Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) __________, (2) licensing, (3) joint venture, and (4) direct investment.
A)exporting
B)accreditation
C)countertrading
D)cooperative
E)franchising

Question

Quizplus · Accepted Answer

Exporting is a common initial method for companies to enter international markets, involving selling products directly to foreign markets.

Once a Company Has Decided to Enter the Global Marketplace