What option would allow a company to make the least number of changes in terms of its product, its organization, and even its corporate goals when entering the global marketplace?
A)joint venture
B)licensing
C)exporting
D)direct investment
E)franchise

Question

Quizplus · Accepted Answer

Exporting typically involves the least amount of changes to a company's product, organization, and corporate goals. The company simply sells its existing product in foreign markets without needing to adapt to local regulations or customs. This allows the company to enter the global marketplace with minimal risk and investment. Joint ventures, direct investment, and franchises all require significant changes to a company's operations and goals to successfully enter a global market, while licensing may require modifications to existing products to meet the licensee's specifications.

What Option Would Allow a Company to Make the Least