Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting, (2) licensing, (3) joint venture, and (4) __________.
A)franchising
B)microfinancing
C)unilateral venture
D)cooperative
E)direct investment

Question

Quizplus · Accepted Answer

Direct investment provides the greatest control and potential for profit, but also requires the greatest amount of investment and risk. This option would be preferable for a company that is committed to aggressively pursuing the global marketplace and has the resources to do so.

Once a Company Has Decided to Enter the Global Marketplace