The two global market entry strategies that represent the least and most risk are __________, respectively.
A)joint venture and licensing
B)licensing and exporting
C)licensing and joint venture
D)direct investment and licensing
E)exporting and direct investment

Question

Quizplus · Accepted Answer

Exporting involves the least risk as it requires minimal investment and allows companies to test foreign markets. Direct investment involves the most risk as it requires significant capital and resource commitment in a foreign country.

The Two Global Market Entry Strategies That Represent the Least