What option for entering the global marketplace entails a domestic firm actually investing in and owning a foreign subsidiary or division?
A)exporting
B)joint venture
C)direct investment
D)franchising
E)licensing

Question

Quizplus · Accepted Answer

Direct investment is the option that entails a domestic firm investing in and owning a foreign subsidiary or division. This involves a significant commitment to a foreign market and typically carries the most risk but also the potential for the highest return on investment.

What Option for Entering the Global Marketplace Entails a Domestic