Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-same promotion emphasis refers to which type of strategy?
A)product extension strategy
B)communication adaptation strategy
C)product adaptation strategy
D)dual adaptation strategy
E)product invention strategy

Question

Quizplus · Accepted Answer

Same product-same promotion strategy involves offering the same product with the same promotional strategy in different markets. This strategy is also known as a product extension strategy. It is suitable for products that have universal appeal and can be marketed similarly across markets.

Global Companies Have Five Strategies for Matching Products and Their