Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-same promotion emphasis refers to which type of strategy?
A)product extension strategy
B)communication adaptation strategy
C)product adaptation strategy
D)dual adaptation strategy
E)product invention strategy

Question

Quizplus · Accepted Answer

The adapt product-same promotion emphasis strategy refers to adapting the product to local market preferences while maintaining the same promotion strategy across different markets. This falls under the product adaptation strategy where companies modify their products to better suit the local market while keeping the promotion the same.

Global Companies Have Five Strategies for Matching Products and Their