Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-adapt promotion emphasis refers to which type of strategy?
A)product extension strategy
B)product adaptation strategy
C)dual adaptation strategy
D)product invention strategy
E)communication adaptation strategy

Question

Quizplus · Accepted Answer

A dual adaptation strategy involves both adapting the product and the promotion efforts to meet the needs of a specific global market. This strategy recognizes that both the product and messaging may need to be adjusted to effectively reach and appeal to diverse target audiences.

Global Companies Have Five Strategies for Matching Products and Their