Global companies have five strategies for matching products and their promotion efforts to global markets. A create new product emphasis refers to which type of strategy?
A)product extension strategy
B)product adaptation strategy
C)dual adaptation strategy
D)product invention strategy
E)communication adaptation strategy

Question

Quizplus · Accepted Answer

A create new product emphasis refers to a product invention strategy, which involves creating a completely new product to meet the unique needs and preferences of a specific global market. This is different from product extension and product adaptation strategies, which modify existing products to better fit local market conditions. Dual adaptation strategy involves both product and communication adaptation, whereas communication adaptation strategy focuses on adapting promotional efforts to local cultural norms and media.

Global Companies Have Five Strategies for Matching Products and Their