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A Firm That Markets Photocopy Products Used in the Graphic

Question 23

Multiple Choice

A firm that markets photocopy products used in the graphic arts field, buys sensitized paper from Eastman Kodak Co., packages it with the Photostat brand name, and sells it directly to amateur photographers. In this context, the marketer is most likely classified as


A) a manufacturer.
B) a reseller.
C) a service provider.
D) a government agency.
E) an industrial firm.

Correct Answer:

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