In terms of organizational buying, Amazon.com, Lands' End, and JCPenney would most likely be classified as
A)government units.
B)resellers.
C)manufacturers.
D)wholesalers.
E)industrial firms.

Question

Quizplus · Accepted Answer

Amazon.com, Lands' End, and JCPenney are all retailers, which fall under the category of resellers in organizational buying. They purchase products from manufacturers or wholesalers to resell to their customers.

In Terms of Organizational Buying, Amazon