Firms marketing consumer products or services often try to reach thousands or millions of individuals or households. Firms selling to organizations
A)try to reach tens of millions of wholesalers, retailers, and government units.
B)are restricted to far fewer buyers.
C)hope to obtain similar numbers of business customers, or even more.
D)do not have customers, per se.
E)simultaneously purchase from organizational buyers and ultimate consumers.

Question

Quizplus · Accepted Answer

Firms selling to organizations are typically restricted to far fewer buyers, as they are targeting businesses, institutions, and other organizations rather than individual consumers. These organizations may have multiple decision-makers and purchasing processes, leading to a smaller pool of potential customers for the seller.

Firms Marketing Consumer Products or Services Often Try to Reach