Starbucks purchases from coffee growers located in more than 20 countries. It pays the coffee farmers a fair price for the beans, the coffee is grown in an ecologically sound manner, and Starbucks invests in the farming communities where the coffees are produced. This is an example of
A)green marketing.
B)ISO 14000 certification.
C)sustainable procurement.
D)ecological procurement.
E)cause marketing.

Question

Quizplus · Accepted Answer

The description provided in the question is an example of sustainable procurement, which involves purchasing goods and services in a way that considers the economic, social, and environmental impacts throughout the entire supply chain. This includes paying fair prices to suppliers, supporting environmentally friendly practices, and investing in local communities. While green marketing, ISO 14000 certification, and ecological procurement may be related to sustainability, they do not fully encompass the scope of sustainable procurement. Cause marketing is also not applicable in this case as it typically involves a company supporting a charitable cause or nonprofit organization.

Starbucks Purchases from Coffee Growers Located in More Than 20