Which of the following possible characteristics of consumer buying is least likely to enter into an organizational buying decision?
A) comparison of product performance with expectations
B) purchase decisions based on the highest overall evaluation
C) alternatives evaluated on important criteria
D) information gathered from internal and external searches
E) problem recognition triggered by self-actualization motives

Question

Quizplus · Accepted Answer

Organizational buying decisions are typically driven by business needs and objectives rather than personal motives like self-actualization, which are more relevant to individual consumer buying behavior.

Which of the Following Possible Characteristics of Consumer Buying Is