The group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision is referred to as the
A) gatekeeper.
B) buying center.
C) purchasing department.
D) procurement committee.
E) acquisition office.

Question

Quizplus · Accepted Answer

The buying center is the group of people within an organization who are involved in the buying process and share common goals, risks, and knowledge important to a purchase decision.

The Group of People Within an Organization Who Participate in the Buying