Organizational buying behavior is similar to consumer behavior in some ways and different in others. One key difference is that in the organizational buying process,
A) only four stages are used.
B) fewer individuals are involved.
C) firms are not affected by derived demand.
D) the postpurchase evaluation behavior is more formalized.
E) there is less reliance on gatekeepers to control product information.

Question

Quizplus · Accepted Answer

In organizational buying, the postpurchase evaluation is more formalized due to the need for accountability and documentation in business transactions.

Organizational Buying Behavior Is Similar to Consumer Behavior in Some