At which stage of the organizational buying decision process would purchasing assess the financial status of potential suppliers?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

During the alternative evaluation stage, purchasing assesses the financial status of potential suppliers to ensure they are capable of fulfilling the order and maintaining a stable business relationship.

At Which Stage of the Organizational Buying Decision Process Would