Lara assumed the ________ role in the buying center when she shook the salesperson's hand and said, "Ms. Hron, we would like to accept your bid. I'll expect 48 boxes of ring shank nails to be delivered by November 8, and we will pay the agreed-upon price of $21.74 per box."
A) gatekeeper
B) broker
C) buyer
D) influencer
E) user

Question

Quizplus · Accepted Answer

Lara is acting as the buyer because she is making the purchasing decision and finalizing the transaction with the salesperson.

Lara Assumed the ________ Role in the Buying Center When