In a buying center, ________ affect the buying decision, usually by helping define the specifications for what is bought.
A) gatekeepers
B) deciders
C) buyers
D) influencers
E) users

Name: In a buying center, ________ affect the buying decision, usually by helping define the specifications for what is bought. A) gatekeepers B) deciders C) buyers D) influencers E) users
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Question

Quizplus · Accepted Answer

Influencers affect the buying decision by providing information and criteria that help define the specifications for what is bought.

In a Buying Center, ________ Affect the Buying Decision, Usually