A computer company salesperson invites the IT managers of its top 10 customers (in terms of dollar sales) to view a demonstration of the firm's new product line, so the salesperson can obtain their opinions regarding various options and configurations that could be offered. These IT managers are most likely to be the ________ of their organizations' buying centers.
A) gatekeepers
B) influencers
C) reciprocity arrangers
D) buyers
E) users

Question

Quizplus · Accepted Answer

The IT managers are likely to be influencers as they provide opinions and insights that can affect the decision-making process regarding the purchase of new products.

A Computer Company Salesperson Invites the IT Managers of Its