Organizational buying behavior is similar to consumer behavior in some ways and different in others. Common to both is that they
A) use the same five stages in the buying decision process.
B) use formal vendor ratings when choosing among alternative brands.
C) are affected by derived demand.
D) have virtually unlimited options for suppliers.
E) rely on gatekeepers to control product information.

Question

Quizplus · Accepted Answer

Both organizational and consumer buying processes typically follow the same five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Organizational Buying Behavior Is Similar to Consumer Behavior in Some