If a purchase is a new buy for a manufacturer, the seller should
A)expect a long time for a buying decision to be reached.
B)neutralize the typically high levels of conflict.
C)maintain flexibility, since specifications are likely to be changed several times before the buy is completed.
D)be prepared to do some favors for the decision makers.
E)avoid making concessions or compromises.

Question

Quizplus · Accepted Answer

In a new buy situation, the buying decision process is often longer because the manufacturer is purchasing a product or service for the first time and needs to gather more information and evaluate options thoroughly.

If a Purchase Is a New Buy for a Manufacturer