A buy class situation affects buying center tendencies in different ways. If there are two or three people involved, the problem definition has only minor modifications, and the buying objective is the low-priced supplier, the buy class situation is most likely a
A)new buy.
B)modified rebuy.
C)conditional rebuy.
D)straight rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

In a modified rebuy, the buyer seeks minor changes to the existing purchase, often involving a few people in the decision-making process, and may focus on finding a low-priced supplier.

A Buy Class Situation Affects Buying Center Tendencies in Different