A buy class situation affects buying center tendencies in different ways. If there are two or three people involved, the time required for a decision is moderate, and only present suppliers are considered, the buy class situation is most likely a
A)new buy.
B)straight rebuy.
C)modified rebuy.
D)conditional rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

A modified rebuy involves a moderate decision time, a limited number of people, and consideration of current suppliers, fitting the scenario described.

A Buy Class Situation Affects Buying Center Tendencies in Different