The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called?
A)postpurchase behavior
B)alternative evaluation
C)purchase decision
D)problem recognition
E)information search

Question

Quizplus · Accepted Answer

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. This stage is called the information search stage.

The Second Stage in the Consumer Purchase Decision Process Involves