There are five stages in the consumer purchase decision process. The third stage is
A)information search.
B)purchase decision.
C)alternative evaluation.
D)opportunity testing.
E)problem recognition.

Question

Quizplus · Accepted Answer

The third stage of the consumer purchase decision process is alternative evaluation, where the consumer compares and evaluates different options before making a purchase decision. Therefore, the best choice is C.

There Are Five Stages in the Consumer Purchase Decision Process