How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?
A)Limit their information search to an internal one.
B)Minimize problem solving involvement.
C)Read ads for the new basketball shoe even after the purchase has been made.
D)Conceal the product purchase from others.
E)If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

Question

Quizplus · Accepted Answer

Reading ads for the new basketball shoe even after the purchase has been made helps consumers to reduce cognitive dissonance as it reinforces their decision and convinces them that they made the right choice. It also helps them to reaffirm their positive attitude towards the brand and its products.

How Would Consumers Who Purchased a New and Innovative Nike