Which of the following products and services is an example of a low-involvement purchase?
A)a Louis Vuitton designer handbag
B)a Trek bicycle
C)membership into a local country club
D)a vacation to Italy
E)Biolage shampoo

Question

Quizplus · Accepted Answer

Biolage shampoo is a low-involvement purchase because it is relatively inexpensive and doesn't require much consideration or research. It is a routine purchase that does not have a significant impact on the consumer's life. In contrast, the other options are higher involvement purchases that require more thought and consideration before making a decision.

Which of the Following Products and Services Is an Example