VALS creates profiles of people based on their primary motivation and resources. In the VALS framework, ____________ are successful, sophisticated, take-charge people.
A)ideals-oriented consumers
B)achievement-oriented consumers
C)self-expression oriented consumers
D)Survivors
E)Innovators

Question

Quizplus · Accepted Answer

Innovators are successful, sophisticated, and take-charge individuals in the VALS framework. They have high resources and are motivated by a variety of factors, including achievement and self-expression.

VALS Creates Profiles of People Based on Their Primary Motivation