Which of the following statements about African American buying patterns is most accurate?
A)There are very few differences in the consumption patterns of African Americans and Caucasians.
B)African American men spend more on health and beauty products than Caucasian men do.
C)The typical African American family is five years older than the typical Caucasian family.
D)African American purchase behavior is still affected by the historical deprivation in employment and educational opportunities in the United States.
E)African Americans are not price-conscious.

Question

Quizplus · Accepted Answer

The historical deprivation in employment and educational opportunities in the United States has had a significant impact on African American purchase behavior. This includes a preference for brands that are perceived as supporting the African American community, as well as a tendency to make purchases within their own community. Additionally, African Americans have a lower median household income than Caucasians, which also affects their purchasing decisions. Therefore, option D is the most accurate statement. Choices A, B, C, and E are all incorrect.

Which of the Following Statements About African American Buying Patterns