When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as
A)marketing philanthropy.
B)marketing allegiance.
C)relationship marketing.
D)transactional marketing.
E)cause marketing.

Question

Quizplus · Accepted Answer

This marketing practice is referred to as cause marketing, where the firm promotes a cause tied to a specific product, and a portion of the revenue generated from the sales of that product is donated to a charitable organization. This practice is becoming increasingly popular among consumers who seek to support socially responsible companies that give back to the community.

When the Charitable Contributions of a Firm Are Tied Directly