Question 1

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Accepted Answer

The answer of The maker of Wrigley chewing gum funded...

Question 2

Toyota Motor Corp. executives were widely criticized for their failure to practice __________ when selected Toyota brands had been linked to sticky gas pedals, which can lead to sudden acceleration problems. The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints. After the recall, Toyota sales fell, which affected Toyota consumers, employees, suppliers, and dealers.

Accepted Answer

The situation described involves a failure to practice stakeholder responsibility, which means considering the interests of all stakeholders, including consumers, employees, suppliers, and dealers, when making business decisions. Toyota's failure to address the sudden acceleration problems affected all of these stakeholders, leading to negative consequences for the company and its reputation.

Question 3

A global undertaking to further environmental quality and green marketing efforts is the

Accepted Answer

The ISO 14000 initiative is a global standard for businesses and organizations to improve their environmental management and have an effective environmental management system. It includes guidelines for reducing environmental impact, complying with regulations, and continually improving environmental performance. This initiative is focused on environmental quality and is directly related to green marketing efforts.

Question 4

ISO 14000 refers to

Accepted Answer

The answer of ISO 14000 refers to
...

Question 5

ISO stands for

Accepted Answer

ISO stands for International Standards Organization. It is an independent organization that develops and publishes standards for various industries and sectors to ensure quality, safety, and efficiency in products, services, and processes.

Question 6

Many fast-food restaurants, including Burger King, McDonald's, and Wendy's, no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags. These fast-food restaurants are practicing

Accepted Answer

The fast-food restaurants are practicing green marketing by using more environmentally friendly materials for packaging their products.

Question 7

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

Accepted Answer

FedEx and UPS converting their delivery trucks to hybrid-electric vehicles is an example of green marketing, which focuses on promoting environmentally friendly products and practices. The switch to these vehicles not only benefits the environment, but also appeals to consumers who prioritize sustainability and corporate social responsibility.

Question 8

Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

Accepted Answer

Chrysler's recycling programs are promoting their environmentally friendly practices, which falls under green marketing.

Question 9

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than 4 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

Accepted Answer

This is an example of green marketing, as 3M is promoting its environmentally friendly practices to consumers and stakeholders through its Pollution Prevention Pays program.

Question 10

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

Accepted Answer

Societal responsibility refers to the obligation of organizations to preserve the ecological environment and contribute to the general well-being of the public. This includes addressing the social and environmental impacts of their operations and products, and adopting sustainable practices to minimize negative impacts on society and the environment. Social responsibility, stakeholder responsibility, and benefit marketing are related concepts, but do not fully capture the broad scope of organizations' responsibilities to society and the environment. Profit responsibility may prioritize financial gains over societal and environmental concerns.

Question 11

Levi Strauss & Co. uses eight recycled plastic bottles, which make up at least 20 percent of the content, in fabricating each pair of its Waste < Less jeans. This is an example of

Accepted Answer

This is an example of green marketing, which involves promoting and selling products that are environmentally friendly. Levi Strauss & Co. is utilizing recycled plastic bottles as a way to reduce waste and create a more sustainable product.

Question 12

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Accepted Answer

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously is known as the triple-bottom line. This concept emphasizes the importance of achieving social responsibility and sustainability alongside profit-based objectives.

Question 13

Green marketing refers to

Accepted Answer

Green marketing refers to marketing efforts to produce, promote, and reclaim environmentally sensitive products. This includes sustainable, recyclable, biodegradable, and energy-efficient products. It aims to encourage customers to buy products with minimal harm to the environment, and to promote corporate responsibility towards environmental protection.

Question 14

The effort to meet today's (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Accepted Answer

The concept of meeting today's needs without compromising the ability of future generations to meet their own needs is known as sustainability. Sustainable marketing refers to the practice of promoting products and services that are environmentally and socially responsible, and which meet the needs of the present without compromising the ability of future generations to meet their needs. Therefore, option A is the correct answer.

Question 15

Societal responsibility refers to

Accepted Answer

Societal responsibility refers to the obligation that organizations have to the preservation of the ecological environment and the general public. This includes the responsibility to conduct business in a way that does not harm the environment or exploit people, to be transparent in their operations and to contribute to the community in a positive way.

Question 16

Triple-bottom line refers to

Accepted Answer

Triple-bottom line refers to the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. It is a framework for businesses to consider not only their financial performance but also their environmental and social impact.

Question 17

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly, soy-based paint (even though it costs more) would be practicing

Accepted Answer

By choosing to use environmentally friendly paint, the builder is practicing societal responsibility, which considers the impact of business decisions on society and the environment. This goes beyond just profit responsibility or stakeholder responsibility, and can also be seen as a form of cause marketing as it aligns with environmental values and may appeal to potential homebuyers who prioritize sustainability. Mass marketing is not relevant to this scenario.

Question 18

All of the following are the result of an interest in the triple-bottom line except

Accepted Answer

ISO 14000 is a set of international standards related to environmental management systems. While it can be related to sustainable development, cause marketing, green marketing, and social audits all directly address the triple-bottom line, while ISO 14000 is specific to environmental management.

Question 19

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

Accepted Answer

This marketing practice is referred to as cause marketing, where the firm promotes a cause tied to a specific product, and a portion of the revenue generated from the sales of that product is donated to a charitable organization. This practice is becoming increasingly popular among consumers who seek to support socially responsible companies that give back to the community.

Question 20

Which of the following is an example of green marketing?

Accepted Answer

Walmart implementing buying practices that encourage its suppliers to use containers and packing made from corn, not oil-based resins, is an example of green marketing.

Quiz 4: Ethical and Social Responsibility for Sustainable Marketing