MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of
A)philanthropic marketing.
B)corporate altruism.
C)the marketing concept.
D)green marketing.
E)cause marketing.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, where a company partners with a nonprofit organization to promote social good and benefit both the company and the cause. In this case, MasterCard is linking the usage of its card with fund-raising for institutions that combat various issues, showcasing their commitment to a social cause while also encouraging card usage.

MasterCard International Links Usage of Its Card with Fund-Raising for Institutions