During its Drive to End Hunger campaign to help fight hunger among nearly 9 million older Americans, Quaker State donated 25 cents per five-quart bottle sold of specially marked oil products to the AARP Foundation that works on this issue. This is an example of
A)philanthropic marketing.
B)cause marketing.
C)societal marketing.
D)public relations marketing.
E)transactional marketing.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, where a company partners with a non-profit organization to support a social cause while promoting its products. The donation of 25 cents per bottle sold is a way for Quaker State to demonstrate its commitment to fighting hunger and to encourage consumers to purchase its oil products.

During Its Drive to End Hunger Campaign to Help Fight