Avon Products, Inc., focuses on different issues in different countries, including breast cancer, domestic violence, and disaster relief, among many others. For example, when a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to Avon Breast Cancer Crusade. This is an example of
A)philanthropic marketing.
B)corporate altruism.
C)cause marketing.
D)the marketing concept.
E)societal marketing.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, which is a type of marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. In this case, Avon is partnering with the Breast Cancer Crusade and using the sale of its Pink Power Pro Nail Enamel to raise funds and awareness for breast cancer research and treatment.