The first step in any social audit is to
A) evaluate current social responsibility programs.
B) determine the amount of money that can be allocated for societal marketing programs.
C) recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors.
D) identify social responsibility causes consistent with the company's mission.
E) determine the types of resources needed to achieve social responsibility objectives.

Question

Quizplus · Accepted Answer

The first step in a social audit is to recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors, as it sets the foundation for understanding the purpose and direction of the audit.

The First Step in Any Social Audit Is to