MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of
A) cause marketing.
B) philanthropic marketing.
C) green marketing.
D) public relations.
E) societal promotions.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, where a company partners with a charitable cause to promote its products while also supporting the cause financially or through other means.

MasterCard International Links Usage of Its Card with Fund-Raising for Institutions