Although research shows consumers are sensitive to ecological issues, they may not be willing to purchase a given product or service solely on the basis of its environmental claims. They may (1) be unwilling to sacrifice convenience, and pay higher prices to protect the environment, and (2)

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The statement suggests that consumers may lack knowledge when it comes to making ecologically sound purchase decisions. This means they may not be aware of the environmental impact of a product or service and may not be able to make informed decisions. Thus, option B is the best choice. Options A and C are incorrect because they present opposing views that are not mentioned in the statement. Option D is also incorrect as it suggests that ecological issues are a matter of debate within the scientific community. Finally, option E is incorrect as it assumes that public sentiment toward ecological issues has changed due to the economic downturn, which is not mentioned in the statement.

Although Research Shows Consumers Are Sensitive to Ecological Issues, They