Question 1

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Accepted Answer

The changes made by Arrowhead brand Mountain Spring Water are aimed at sustainable development, which refers to meeting the needs of the present without compromising the ability of future generations to meet their own needs. The company is reducing the environmental impact of its product through less plastic use and easier recycling, which is in line with sustainable development goals.

Question 2

Sustainable development refers to

Accepted Answer

Sustainable development refers to conducting business in a way that ensures economic progress while also protecting the natural environment. It involves meeting the needs of the present without compromising the ability of future generations to meet their own needs. It encompasses environmental, economic and social considerations, and requires a long-term perspective.

Question 3

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Accepted Answer

Sustainable development refers to conducting business in a way that meets the needs of the present generation without compromising the ability of future generations to meet their own needs. It involves balancing economic growth, social development, and environmental protection.

Question 4

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Accepted Answer

Greenwashing refers to the act of using unsubstantiated or misleading claims about environmental benefits to make a product, service, technology or practice appear more environmentally friendly than it actually is. It is a marketing strategy used to appeal to environmentally conscious consumers.

Question 5

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

While economic need may be a factor for some consumers' unethical behavior, it is not the most accurate statement as there are other motivations for unethical behavior such as a desire for status or convenience. The statement that there is no such thing as unethical consumer behavior if everyone else does it is also not accurate as unethical behavior should not be determined by societal norms. The statement about shoplifting due to a rude salesperson is not accurate for most cases. The statement about unethical behavior toward smaller businesses is also not accurate as unethical behavior can occur in any business setting. Therefore, the most accurate statement is B, as some consumers do believe in the mentality of "getting away with it" when it comes to unethical behavior.

Question 6

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

Consumers also act unethically toward each other.According to the FBI,consumer complaints about online auction fraud,in which consumers misrepresent their goods to others,outnumber all other reports of online crime.

Question 7

In a recent survey, consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Accepted Answer

The survey suggests that consumers believe that businesses should take the lead in addressing environmental issues. This indicates that consumers see an important role for businesses in promoting sustainability and reducing environmental harm. While other actors, such as governments and individuals, may also have a role to play, the emphasis in this survey is on the responsibility of businesses.

Question 8

Explain how Anheuser-Busch practices societal responsibility.

Accepted Answer

The answer of Explain how Anheuser-Busch practices societal responsibility....

Question 9

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Accepted Answer

Consumers have a responsibility to act ethically and responsibly in the exchange process and in the use and disposition of products. This means considering the impact of their purchases on the environment and society, as well as properly disposing of products and packaging in a way that minimizes harm. It also means avoiding unethical or illegal behavior, such as fraud or theft.

Question 10

Greenwashing refers to

Accepted Answer

Greenwashing refers to the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice. This is done in order to make the product or company appear more environmentally friendly and attract eco-conscious consumers, even if the actual impact on the environment is minimal or even negative.

Question 11

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones. The G21 vision arose out of this goal, which eventually led to the production of which of the following vehicles?

Accepted Answer

The G21 vision was to develop advanced vehicle technologies to complement existing ones, which eventually led to the production of the Toyota Prius gas-electric hybrid car.

Question 12

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period, and so on are

Accepted Answer

Consumers, just like businesses, have an obligation to act ethically and responsibly. Engaging in unethical practices such as misredeeming coupons or making fraudulent returns violates this obligation and is not acceptable.

Question 13

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Accepted Answer

The answer of Explain the four ways to classify marketing...

Question 14

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Accepted Answer

These practices are considered unethical because they involve dishonesty, deception, or taking advantage of the retailer's policies. They violate the principle of fairness and harm the retailer's profitability. While it's normal for consumers to seek the best deals, they should do so within the limits of honesty and integrity. Violating the terms and conditions of warranties, coupons, or returns is not acceptable behavior and may lead to legal or reputational consequences. It's not ethical to shift the costs of one's actions onto other stakeholders, such as shareholders, who have no control over the behavior of consumers. The Consumer Bill of Rights protects consumers' interests, but it doesn't condone unethical or illegal practices.

Question 15

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Accepted Answer

The answer of Provide concrete examples for the four classifications...

Question 16

Describe the difference between ethics and laws.

Accepted Answer

The answer of Describe the difference between ethics and laws....

Question 17

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Accepted Answer

Providing personalized and customized products is not explicitly mentioned as part of "The Toyota Way". The other principles and practices (continuous improvement, empowerment, respect, and trust building) are all key components of Toyota's management philosophy.

Question 18

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The answer of Describe each of the three factors included...

Question 19

Which of the following statements about sustainable development is most accurate?

Accepted Answer

Sustainable development involves meeting the needs of the present without compromising the ability of future generations to meet their own needs. Therefore, a company that replants native vegetation after mining ceases practices sustainable development, as it ensures that the land can be used for generations to come. Choices A and B are incorrect because sustainable development requires the use of resources that can be replenished or sustained over time, rather than depleting rare tropical woods. Sales growth (Choice C) is not indicative of sustainable development, as growth can be achieved through unsustainable practices. Choice E is also incorrect because there is growing consumer demand for sustainable products and services.

Question 20

Although research shows consumers are sensitive to ecological issues, they may not be willing to purchase a given product or service solely on the basis of its environmental claims. They may (1) be unwilling to sacrifice convenience, and pay higher prices to protect the environment, and (2)

Accepted Answer

The statement suggests that consumers may lack knowledge when it comes to making ecologically sound purchase decisions. This means they may not be aware of the environmental impact of a product or service and may not be able to make informed decisions. Thus, option B is the best choice. Options A and C are incorrect because they present opposing views that are not mentioned in the statement. Option D is also incorrect as it suggests that ecological issues are a matter of debate within the scientific community. Finally, option E is incorrect as it assumes that public sentiment toward ecological issues has changed due to the economic downturn, which is not mentioned in the statement.

Quiz 4: Ethical and Social Responsibility for Sustainable Marketing

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Sustainable development refers to

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Which of the following statements about consumer ethics is most accurate?

Which of the following statements about consumer ethics is most accurate?

In a recent survey, consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Explain how Anheuser-Busch practices societal responsibility.

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Greenwashing refers to

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones. The G21 vision arose out of this goal, which eventually led to the production of which of the following vehicles?

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period, and so on are

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Describe the difference between ethics and laws.

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Which of the following statements about sustainable development is most accurate?

Although research shows consumers are sensitive to ecological issues, they may not be willing to purchase a given product or service solely on the basis of its environmental claims. They may (1) be unwilling to sacrifice convenience, and pay higher prices to protect the environment, and (2)